The Dolnik Group, LLC.

Logo/stationary design

When tasked with designing for The Dolnik Group's coaching and consulting practice, my initial objective was to highlight their core values of communication, collaboration, and opportunity. The design brief revealed a diverse range of approaches within their practice, which I sought to unify through a focus on progressive, playful, and human-centered design principles. My belief in design as a problem-solving tool guided my approach, and I aimed to create a visual identity that conveyed positivity and balance.

The result was a cohesive and engaging design that communicates the overlying category of services offered by The Dolnik Group to a diverse range of clients. Through careful attention to typography, color, and imagery, the design conveys the human-centered and optimistic approach that defines the practice. Overall, the design communicates The Dolnik Group's commitment to delivering effective coaching and consulting services that prioritize collaboration, communication, and opportunity.