Great Lakes Northern Outfitter

Graphic Designer - Apparel Industry

Great Lakes is a clothing brand that seeks to showcase and celebrate the beauty of America's heartland, the Midwest, through unique, American-made apparel that stands the test of time. As a designer who had the privilege of working directly with the co-founders of Great Lakes, I quickly gained an appreciation for the hard work and attention to detail required in the apparel industry.

Throughout my experience with Great Lakes, I had the opportunity to work on various aspects of the brand, including branding, product design, packaging, and web design. Their primary focus was on creating simplistic designs that embodied the rich heritage of the Midwest while establishing a cohesive brand aesthetic.

The resulting work is a testament to my dedication to quality and attention to detail, with each design element carefully crafted to reflect the essence of Great Lakes' values and mission. From the clean lines and classic colors to the use of high-quality materials, every aspect of the design process was informed by a commitment to timelessness and durability. The result is a brand that truly captures the spirit of the Midwest and resonates with customers seeking authentic, enduring style.